Tim O'Leary is the founder and CEO of R2 Entertainment, an entertainment marketing company that creates and markets classic television libraries via Direct Response and traditional retail distribution channels. R2E's marketing efforts for the Johnny Carson "Ultimate Collection" have helped create one of the largest video campaigns in history. Additionally, R2E's DVD offerings have included "highlights" from the first season of American Idol, classic material from the Bob Hope television library and it's most recent release, Sonny & Cher.
In 2002, O'Leary hired Brant Berry as Vice President of R2 Entertainment to direct all aspects of the new entertainment division within Respond2 a Direct Response Ad Agency. With an extensive retail entertainment background, Berry oversees business development and client relations, campaign implementation, product development, direct response sales and retail distribution. Berry also acted as one of the producers on the Sonny & Cher "Ultimate Collection" DVD project.
R2 Entertainment is changing the way entertainment products are marketed, with innovative direct-to-consumer campaigns that cut out the middlemen, providing greater profit, control and inventory management for our partners / clients. We specialize in marketing video, DVD and music products on a partnership / licensing basis, via direct response television, web, print, catalog and ultimately traditional retail outlets. As our clients have discovered, direct marketing as the initial sales and awareness component for entertainment products offers many advantages over offering a product immediately through traditional retail sales channels, including:
Successfully marketing products that normally may not sell via traditional retail channels. Over the past four years we have sold over $40 million dollars worth of Johnny Carson, Bob Hope and Sonny & Cher videos / DVD's on a direct basis to consumers - without initial retail distribution - thanks to the power of direct response television.
Our ability to build long term profit centers. We commonly establish monthly "continuity clubs" via direct response, with buyers automatically receiving shipments. This can mean tremendous long term additional profits for our clients.
Lower costs resulting in greater profits! Through direct sales to consumers, we're able to eliminate many of the high costs involved in traditional marketing, including deep discounts for retailers, slotting fees, advertising allotments, distribution fees, and other associated costs that can often turn a successful campaign into a money-loser.
Artist involvement and satisfaction. We specialize in dealing directly with artists, giving them more control and input into the marketing of their personal brands and legacies.
Direct response drives awareness and retail demand. Direct response is a terrific, cost effective way to create retail demand when products do enter traditional sales channels.
R2 Entertainment prides itself by establishing direct relationships with clients and their families, understanding the sensitivities of honoring a performer's brand and assuring the artist - and their body of work, are well respected and recognized. For many clients, R2E not only develops and releases DVD, video and music products, but also manages all facets of their campaigns, including websites, fan clubs and much more.
R2 Entertainment is committed to each client to ensure their properties receive dedicated expertise and attention in order to create consumer-friendly products resulting in mutually successful campaigns.
R2E can provide complete product development, assisting in developing the product
line and providing all necessary clearances. With our in-house team, we can create
and manage all aspects of a campaign, including:
Campaign Design
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Infomercial Production
???? Video scripting and editing, shooting, broadcast graphics and post production
Product Development and Design
???? Create superlative packaging, DVD authoring, design and product replication
Web site Development
???? HTML, Flash, Java and a DR optimized transactional shopping cart
Backend Infrastructure
???? Telemarketing, merchant account and fulfillment
Media Testing
???? Media plan design and comprehensive reporting
Campaign Management
???? Financial, backend infrastructure and overall management
Talent and Music Clearances
???? Ensure all guilds and publishers are properly cleared and compensated
