Avie Records operates a unique business model based on artist ownership. This model is as robust today as when the label launched in 2002, and allows artists a creative freedom not found at any other label. Run by well-known and respected executives with offices in the UK and the US, Avie combines the flexibility of an independent with the prowess of a major. Avie was instantly recognised as a trail-blazer by international media and consumers alike. The label has been hailed as "adventurous" (New York Times), "enterprising (Gramophone)," and "admirable" (The Sunday Times – London).
Avie is noted for the strength and creativity of its marketing and promotion strategies, resulting in notable sales successes, including several international chart-topping releases. For our artists we have gained international visibility in the media and the market place, with a worldwide distribution network that extends to over 30 countries. The label was an early convert to the download arena and is universally available at digital download destinations from iTunes to emusic to Classical Archives.
Avie Records released its first CDs in April 2002, a group of eight that featured such artists as Michael Tilson Thomas and the San Francisco Symphony, Trevor Pinnock and The English Concert, Lara St. John and The Dufay Collective. Seven years later the catalogue has grown to nearly 200 titles, with a roster featuring such artists as Lorraine Hunt Lieberson, Julian Bream, Semyon Bychkov, Andreas Haefliger, Antonio Meneses, Menahem Pressler, Monica Huggett, and Thomas Zehetmair.
Over the years, Gramophone Awards have gone to viol quartet Phantasm for their recording of Gibbons' Consorts, Julian Bream for his absorbing DVD My Life in Music, and Trevor Pinnock for his Brandenburg Concertos with the specially formed European Brandenburg Ensemble. Lorraine Hunt Lieberson and The Dufay Collective have received Grammy® Nominations, and the label has collected scores of other international citations.
Avie actively signs and nurtures young, emerging talent and has helped to put several artists on the musical map, including Luiza Borac who won a BBC Music Magazine Award for her survey of Enescu's Piano Works, and Vivaldi specialist Adrian Chandler who has garnered multiple Editor's Choice nods from Gramophone Magazine.
Quality is fundamental to Avie's output, from the music to the performances and production values, through to the end product. With a few decided exceptions, Avie's recordings are sold at a traditional full price, reflecting the value of the purchase.