Razor & Tie
New York-based Razor & Tie Entertainment is one of the fastest growing independent entertainment companies in the United States and is the parent company of Kidz Bop, LLC. Razor & Tie successfully sells audio and video products through traditional retail distribution, direct response television advertising and ecommerce based websites. Founded by co-owners Cliff Chenfeld and Craig Balsam, Razor & Tie is a vertically-integrated company that encompasses a record company with major label distribution, a home video company, a media buying company, a music publishing business, an experienced marketing, promotion and sales team, a direct marketing operation and a growing database of entertainment consumers.
A Record Label
Razor & Tie's rapidly expanding record label includes such artists and releases as Grammy-nominated global superstar Angelique Kidjo (released in conjunction with Starbucks Entertainment), acclaimed singer/songwriter Dar Williams, metal dynamos All That Remains, rising stars Kelly Sweet and Ryan Shaw, as well as catalog albums from the gold-certified rockers Brand New. The children's music roster is well-established with projects such as the chart-topping platinum-certified music video DVD from award-winning kids' music star Laurie Berkner (also released in conjunction with Starbucks). Razor & Tie's ecommerce website www.musicspace.com is one of the highest-grossing sites in the entertainment business, and is featured in all of Razor & Tie's direct response TV spots. Razor & Tie also markets and sells music and video content via all major digital outlets including iTunes, Napster, Rhapsody, eMusic and many others.
KIDZ BOP is the most-popular and most-recognized music brand in the U.S. for kids aged 4-11, selling over 10 Million CDs in 6 years. Featuring today's most popular songs, sung by kids for kids, KIDZ BOP titles have earned nine Gold-certified albums since their debut in 2001. The newly-relaunched KIDZBOP.com has become a fast-growing e-commerce and lifestyle destination, where kids can create, share and watch a variety of content, including games and activities based on music and creativity. In its first month of operation, there have been over 4 million video streams and 650,000 unique visitors. A number of brand extensions have helped launch KIDZ BOP into a certified phenomenon. KIDZ BOP WORLD TOUR, produced in partnership with VEE Corporation, will roll out to over 80 theaters and arenas across the country in Fall 2007. A variety of licensed toys have been released including products from Hasbro's Tiger Electronics and Fisher-Price.
A Music Publishing Company
Razor & Tie Music Publishing distinguishes itself by taking a focused, proactive approach to multi-media song placement, transparent royalty administration and cutting-edge career development. The publishing roster currently includes such writers as Epic recording artist Matisyahu, New West Record's Drive-By Truckers, Curb recording artist and reigning Dove Awards Female Vocalist of the Year Natalie Grant. Recent additions include Nashville Songwriters Hall of Fame inductee Hugh Prestwood, veteran songwriters Stephanie Lewis and Michelle Lewis, as well as emerging British rock band Exile Parade. Headed by industry veteran JW Johnson in New York City, Razor & Tie Music Publishing also has seasoned representatives in the Los Angeles and Nashville markets.
A Compilation and Packaging Specialist
Razor & Tie's music compilations have consistently been the best-selling in the industry. Highlights include aggressively-branded platinum and gold-certified series such as Monsters Of Rock, Monster Ballads, Fired Up and The Buzz.
A Media Buying Company
Founded 10 years ago, R&T Media is a full-service agency that utilizes a wide variety of TV outlets, from cable to network to syndication to broadcast. Razor & Tie purchases the media for its own successful projects and is also retained by leading U.S. companies including Universal Music, Hollywood Records, packaged goods companies such as Elmer's Glue, Sure Deodorant and Airborne (cold remedies) and many others. R&T Media is accomplished at utilizing TV advertising to help build brands for its clients.
A Home Video Company
Razor & Tie has created, produced and marketed some of the most successful home videos in the United States. These include #1 Special Interest and Fitness video Darrin's Dance Grooves (which has sold over 1.25 million home video units), the #1 Fitness video Sweating in the Sprit featuring Donna Richardson Joyner with top gospel music artists (Kirk Franklin, Yolanda Adams etc.) and Biggie & Tupac, the controversial documentary film by acclaimed director Nick Broomfield, which debuted as a Top 10 DVD. The best-selling "Dummies" series has made the transition to DVD through Razor & Tie's deal with Wiley Publishing including the very successful Golf For Dummies.
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