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Spotify & Tango announce a deal to stream & share music via Tango's mobile messaging app

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Yesterday Spotify and Tango announced a deal to stream and share music via Tango's mobile messaging app:

U.S. and European music interests in hybrid messaging apps that are becoming communication and entertainment platforms. Spotify is now providing music to Tango users who will be able to search Spotify's catalog of over 20 million songs via their mobile devices and instantly share clips of their favorites through group chat or with anyone in the Tango community using social features like 'People Nearby' and 'People You May Know.' The clips personalize Tango's messaging with the ability to easily discover and share music, and instantly access full versions of songs on Spotify with just one tap."

mobile messaging as a base to create a communication and entertainment platform in a mobile app: Make video & voice calls, send text messages, play games and more all for free.

Roughly half of all Tango users are in the U.S., and the Spotify deal is the first between a streaming music service and messaging app/platform.