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Yamaha hosts piano pros best practices training session / Virtual-Strategy Magazine

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Yamaha Corporation of America recently hosted a highly acclaimed Piano Pros Best Practices training session as part of the company's ongoing commitment to support its dealers.

Approximately 30 sales professionals from around the country attended the event to discuss the best sales techniques and strategies to leverage outside promotions to promote inside sales, according to Bob Heller, national sales director, Keyboard division. In addition to learning the "rules of the road" for Costco-specific events, topics included effective model mix, merchandising and booth display layout that can be incorporated into any venue where an outside promotion takes place.

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