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Yo-Yo Ma engages the Bach audience with Amazon Alexa Series / Variety

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As part of the campaign for his new album, "Six Evolutions – Bach: Cello Suites," Yo-Yo Ma has created an experience for Amazon Alexa to engage a new audience of listeners with classical music.  In 36 short episodes, Ma will take listeners on a journey through the music of J.S. Bach, sharing snippets from "Six Evolutions" and stories from a lifetime of playing Bach's cello suites. According to the announcement, the conversation will be available as an Alexa Skill and on Sony Classical's Today in Classical Flash Briefing on Amazon Alexa-enabled devices. 

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