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Decca Records Group launches new label - Mercury KX / Music Business Worldwide

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Universal's Decca Records Group has launched a new record label, Mercury KX – dubbed ‘the first post-classical imprint operating within a major music group'. A fresh incarnation of the Mercury Classics label, the imprint was unveiled with a special launch event at London's Omeara this week, introducing the label's newest acts. Already home to Icelandic composer Òlafur Arnalds, Mercury KX has added multiple new artists to its growing roster, including London duo Solomon Grey, Australian composer and pianist Luke Howard, and the mysterious, masked pianist Lambert – whose self-released debut album featured input from Nils Frahm. The new label ‎aims to ‘identify and work with composer-performers of strong creative individuality that bring a distinctive perspective to contemporary music'. It is focused on new instrumental music – ‘crossing borders between electronic, modern, classical, alternative and ambient'.

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