Stories » Verve's Danny Bennett says the rise of streaming is enormously net positive for for jazz and classical / music:)ally

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Verve's Danny Bennett says the rise of streaming is enormously net positive for for jazz and classical / music:)ally

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In a recent issue of Sandbox, we spoke to the team behind the release and marketing of the "lost" 1963 John Coltrane album Both Directions At Once. In that campaign focus, Danny Bennett, president & CEO of Verve Label Group, talked about how his label made the album launch "an event" by treating it not as catalogue but rather as a frontline release.

He also spoke to us about the wider market for jazz and classical and how digital is impacting here. He regards the rise of streaming as enormously net positive for the industry as a whole as well as the genres he works with in particular. "With streaming, we have the ability to reach more people than in the history of the music business," he says. "It's not just the music; it's audio and visual. Secondly, music is always on now. It is more about lifestyle and people are less concerned about genre. People are waking up in the morning and they have their music on; they are working out and they have got their music on; they're going to work on the subway and they have their earbuds in."

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