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Bach is bad at Burger King / Los Angeles Review of Books

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AT THE CORNER of 8th and Market in San Francisco, by a shuttered subway escalator outside a Burger King, an unusual soundtrack plays. A beige speaker, mounted atop a tall window, blasts Baroque harpsichord at deafening volumes. The music never stops. Night and day, Bach, Mozart, and Vivaldi rain down from Burger King rooftops onto empty streets. Empty streets, however, are the target audience for this concert. The playlist has been selected to repel sidewalk listeners - specifically, the mid-Market homeless who once congregated outside the restaurant doors that served as a neighborhood hub for the indigent.

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