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The Piano Guys deconstruct strategy for viral video mashups / The Hollywood Reporter interview

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The Piano Guys are about to hit a very high note - 500 million views on YouTube.

So how did four dads from Utah collect over 3.3 million subscribers and debut their fourth studio album, Wonders, at the twelfth spot on the Billboard Top 200 earlier this month - their highest debut and biggest opening sales week to date? With a little help from Batman, One Direction and Swedish House Mafia. READ THE FULL Hollywood Reporter INTERVIEW.