Stories » Spotify developer says "ai should be embraced, not feared by the music industry / MUSICBUSINESS WORLDWIDE

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Spotify developer says "ai should be embraced, not feared by the music industry / MUSICBUSINESS WORLDWIDE

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Hello World, released earlier this month via Flow Records, is being touted as ‘the first multi-artist commercial album created using Artificial Intelligence'. The LP has been recorded by French collective SKYGGE, in collaboration with Canadian chart-topper Kiesza and Belgian pop star Stromae… and, of course, computers. SKYGGE is led by composer, author and producer Benoit Carré, alongside François Pachet who joined Spotify as Director - Creator Technology Research Lab'. His recruitment by Daniel Ek followed 20 years at Sony, where Pachet pioneered projects which resulted in the first known pop songs composed with AI.

The potential of machine-created music has some in the entertainment industry excited, yet others are flat-out skeptical – even spooked – by the idea of CPUs superseding human-driven composition. For Pachet, a semi-professional musician, such concerns have little bearing on what he sees as his central mission: manipulating the power of AI into tools which push artists and songwriters into exciting and uncharted creative territory.

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