Stories » Although Loreena McKennitt will delete her Facebook profile, most musicians can't / National Post

Top 10 for Jul

Although Loreena McKennitt will delete her Facebook profile, most musicians can't / National Post

Bookmark and Share

Folk singer Claire Coupland doesn't love Facebook, but when it comes to promoting her music career she's almost married to the social media goliath. Her relationship with the platform is fraught with her questions about its true effectiveness, but like most musicians the Toronto-based performer sticks around. She shows up nearly every week to post something that she hopes will attract new listeners and keep the loyal fans entertained, like a new song or recent photo.

Facebook told investors last week that known data breaches might only be the tip of the iceberg. The company filings with the U.S. Securities and Exchange Commission disclosed expectations that "additional incidents of misuse of user data or other undesirable activity by third parties" could emerge in the coming months.

But Facebook's attractive features make it impossible to follow the lead of singer Loreena McKennitt, who recently announced plans to delete her Facebook profile over concerns for the privacy of her fans. The Manitoba-born performer, known for her 1997 hit "The Mummers' Dance," has more than 546,000 followers on the platform. McKennitt said after details of the data exchange between Cambridge Analytica and Facebook were recently made public, she had to make a decision. "As a business owner and a citizen I became very concerned that Facebook was offside," she said in a recent interview.

READ THE FULL National Post ARTICLE