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Ahead of World Sleep Day, Max Richter performs immersive, overnight experience at SXSW

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Ahead of World Sleep Day on March 16, Royal Philips, a global leader in health technology, has released the findings from its annual global survey in the report, "Better Sleep, Better Health. A Global Look at Why We're Still Falling Short on Sleep," which looked at what keeps people in 13 countries from getting their optimal night's rest. As a leading innovator in sleep and respiratory care, Philips aims to use these findings to further enhance conversation about an important yet often forgotten pillar of health and wellbeing: sleep health.

In support of this effort, Philips will co-sponsor the immersive, overnight sleep experience performed by critically acclaimed, international composer Max Richter at SXSW in Austin, Texas on March 12. The concert, beginning at midnight and running until 8:30 a.m. on March 13, sees Richter and a string ensemble perform the entire eight-hour lullaby that was composed to aid relaxation, meditation and sleep. Having previously performed Sleep in Australia, the U.K., Germany, the Netherlands, Switzerland and Spain, the concert at SXSW will be Richter's North American debut.