NBCUniversal's 'Crime Channel - 13th Street' gets brand refresh with help from Hans Zimmer / The Hollywood Reporter
NBCUniversal International Networks' crime and thriller channel 13th Street is getting a brand refresh, including innovative social, digital and on-air packaging and a bespoke soundtrack from none other than Hans Zimmer. First launched in France 20 years ago, 13th Street is a key international channel for the company in major European markets, such as Germany, Spain and Poland, as well as in Australia. It is localized in each of the markets where it airs.
The brand evolution, on which the company has been working for the past year, will visually emphasize the channel's focus on intrigue and its promise of thrilling audiences. On the audio front, that will be highlighted with the use of music composed by Bleeding Fingers, the international TV and film audio production outfit co-founded by Oscar winner Zimmer. His soundtrack underscores a series of brand idents, brief videos used in Europe to give a channel its personality, created for digital and on-air use.