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Brooklyn Symphony Orchestra rebrands their music with generative logo / CO.DESIGN

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A new generative logo for the amateur Brooklyn Symphony Orchestra aims to make the their music accessible to a broader audience. The dynamic visualizations entirely depend on the music the orchestra plays–and represent a new way to make classical music more accessible. Created by the branding agency Superunion, the static version of the logo is composed of three bold typographic letters–an architectural "B" that echoes the arches of the Brooklyn Bridge, and sinuous "S" meant to evoke the expressive rhythm of music, and an "O" letterform that's entirely composed of dots, which represents the community focus of the organization. It's a striking contrast to the old logo, which used a graphic of the Brooklyn Bridge that looks like a piece of clip art.
[Photo: courtesy HAWRAF/Superunion]

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